BPSA Expands E-Bike Training, Partners with NBDA

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Boulder, CO: At the June 12 BPSA Board meeting, two proposals to expand the Charged Up e-bike staff training program were approved for funding in 2018-19.  BPSA, in partnership with Straw Hat Pictures of Arvada, CO, will produce an extension of the original Charged Up program launched in March 2017, with the new videos focused on the three-class system and increased e-bike sales, acceptance and use.

The $10,000 funding comes half from the BPSA Education committee and half from the E-Bike committee. For the first time, BPSA will create Charged Up content for consumers, to be rolled out for free use on supplier, retailer and advocacy websites and related social media and other marketing platforms.

“We've passed great e-bike laws in ten states and want to make sure that shop staff understand the distinctions among the three classes,” noted BPSA E-Bike Committee Chair and Accell North America President Larry Pizzi. “Retailers are the first line of personal contact with a customer and play a critical role giving riders the right information and resources to understand e-bike laws."

BPSA’s Board also voted to commit $10,000 to an e-bike training program in conjunction with NBDA and Barnett Bicycle Institute titled, Setting Up Your Shop for E-Bike Success. BBI general manager Jeff Donaldson explained the need: “There are some definite differences in assembling, testing and servicing e-bikes. We want to give shops some simple guidelines to make it easy to get started and be more successful with e-bikes.”

“Retailers need great tools to help them embrace e-bikes without hesitation,” said NBDA Chair Brandee Lepak. “We understand there is a learning curve with e-bike technology and we are committed to helping retailers become as seamlessly proficient as they are with all the products they sell.”

Both video programs will be shot in October and be available for staff training and consumer education in December. For more information, contact BPSA Executive Director and Charged Up producer/director Ray Keener, ray@bpsa.org, 303-442-2466.