Words to Live By: Donny Perry

Donny Perry (right), with wife Jessica Allred

Donny Perry (right), with wife Jessica Allred

Donny Perry has nearly 20 years’ experience in bicycle retail, and is the author of Leading Out Retail: A Creative Look At Bicycle Retail and What All Retailers Can Learn From It.

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WATCH THIS:
ALL THINGS MUST PASS
This documentary chronicles the rise and fall of Tower Records, and it’s a great lesson in retail hubris. When you have the right product at the right time, you can have exponential growth even when your business acumen is lacking. But the greatest owners and operators can never stave off bankruptcy if they have the wrong product at the wrong time.

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READ THIS BLOG:
RETAIL PROPHET BLOG
Doug Stephens tells it like it is, and leverages a lot of current research to prove his points. At the heart of his writing is the idea that stores will struggle in the future if their measure of success is four-wall profitability. Instead, he shows how the tools most retailers are treating as a marketing channel (website, social, email) will become the primary sources of revenue, while the store will become the primary source of marketing and brand awareness to inspire purchase and/or fulfillment.

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SUBSCRIBE TO THIS NEWSLETTER:
OCCAM’S RAZOR BY AVINASH KAUSHIK
I’m a data junky. Avinash Kaushik’s newsletter has taught me how to measure and analyze the data I see by asking simple but gloriously smart questions. Bonus: His writing style is easy to read and understand.

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CHECK OUT THIS VLOG:
WINNERS & LOSERS IN A DIGITAL AGE
Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business, a public speaker and an entrepreneur. His vlog focuses mostly on the Big Four (Amazon, Apple, Google, and Facebook), and how their actions are changing every landscape of business, including brick-and-mortar retail.

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LISTEN TO THIS PODCAST:
SIX PIXELS OF SEPARATION
Each week, Mitch Joel interviews an authority on marketing, advertising, or branding. He does a great job keeping the discussion fluff-free, and has no problem calling BS when he hears it. Plus, occasionally he rants about heavy metal, and that's always good.

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WATCH THIS, TOO:
HOW TARGET’S TECHNOLOGY TEAM IS LEADING THE WAY ON TRANSFORMATION
“Software is eating up the world.” Mike McNamara, EVP and Chief Information and Digital Officer of Target gives a great talk on the technology side of one of the nation’s largest retailers. His approach to agile engineering, supply chain diversity, and competing with larger retailers that “begin with an A” is, or should be, a high-level road map for any industry.