NBDA Partners with David DeKeyser to Create P2 Consult

New program is designed to help dealers become more profitable through affordable, one-on-one business analysis and coaching.


IRVINE, Calif. - October 8, 2019 - The National Bicycle Dealers Association (NBDA), the nonprofit organization that leads bicycle retailers to excellence, has developed a new program that’s aimed at coaching shop owners on becoming more profitable. It is led by David DeKeyser, a retail consultant who formerly owned and operated the successful Bike Hub bicycle shop in DePere, Wisc.


“Having the chance to work with Dave is a fantastic opportunity for our members,” said Brandee Lepak, NBDA president. “He brings the experience needed to truly understand retailers’ perspectives and concerns. P2 Consult will allow our members to access timely information, make key, business-forward decisions, and enjoy more success.”


P2 Consult aligns with two existing NBDA programs: Profitability Project (P2) and P2 Launch. P2, a well-established NBDA program, is a yearlong, professionally moderated, peer-to-peer networking group. At the other end of the spectrum, P2 Launch, introduced earlier this year, helps owners begin to examine retail data and compare their key performance indicators to other shops.


P2 Consult fills a void between the two programs, offering a basic suite of analysis services and individualized business coaching from DeKeyser at an affordable price.


“My goals are to find dealers’ hidden profit potential and cost savings, and give them access to consultation services that may have been previously unattainable,” said DeKeyser, describing P2 Consult. “For about the same cost as the average priced bike that’s currently sitting on the shop's sales floor, I will complete an initial interview and analysis, then supply five or six actionable items that are quick and easy to implement.”


He continued, “Additionally, I will work with people who are looking to open a new store, purchase an existing one, or successfully exit their business. These are all areas of expertise for me.”


DeKeyser and his wife Rebecca Cleveland owned a highly profitable shop and commercial real estate for eighteen years before relocating to Fruita, Colo. in early 2019. Prior to owning The Bike Hub, he was an employee and general manager of another multi-location bike shop for 10 years. DeKeyser shares recommendations for retail success in a Bicycle Retailer and Industry News column called Positive Spin.


For more information about P2 Consult and to sign up, please visit this link, and for more information about the NBDA, please visit www.nbda.com.

About the National Bicycle Dealers Association (NBDA)

The National Bicycle Dealers Association (NBDA) has represented specialty bicycle dealers in the United States since 1946. The non-profit association offers numerous programs for dealers, with an emphasis on leading retailers to excellence through education, research, communication and advocacy. Some of its programs include: Profitability Project (P2), a mastermind group for bicycle shop owners and the America’s Best Bike Shops credentialing program.


NBDA member benefits include credit card processing and POS system discount programs, access to an online dealers’ forum, and the Outspokin’ newsletter. The NBDA additionally has forged  partnerships with customer survey, payroll, and website service providers. Annual dues are $195 for retailers; $125 for mobile bike shops; $850 for companies associated with the bicycle industry with over $500,000 per year in sales; and $550 for smaller companies and industry sales representatives.